Online community platforms are just getting started. IDC estimates that only 30% of brands currently have an active customer community; however, by 2017, this will rise to 80%. Organizations and, in particular, marketers now realize the need to interact with their audiences in an authentic and consistent manner throughout the customer and partner lifecycles. Interact wherever the audience is as it’s now the end user that dictates the when and how. Interact in a manner that delivers business benefits like increased customer loyalty, new and repeat sales, and reduced support costs.
A number of independent analyst firms issue industry reports on social community platforms, including Forrester Research. They provide companies with a landscape snapshot of the different solution options in the market and highlight the stronger contenders. In “The Forrester Wave™: Social Depth Platforms, Q2 2015” report, Forrester placed Jive’s external community platform—Jive-x—as a Leader in this space. What’s more, out of the four Leaders in the analysis, Jive had the highest score in the ‘current offering’ category.
The report offers readers a wealth of information on current offerings, strategy and market presence. Here are some of the key points from the report, that illustrate why Jive is a Leader:
- Jive offers a mobile and user-friendly platform that is a customer favorite.
- Jive received high marks for its advanced mobile features and ease of use: the two primary ingredients for accelerating user adoption of the platform.
- Customer references were favorable, touting Jive’s professional services and customer-centricity as highlights (and a primary reason for switching to Jive from other competitors).
Jive’s very proud to see that analysts recognize what many of our customers already know: that we are a leader in the social depth community platform market. To us, it also validates how organizations can deploy world class external communities that deliver true business value by leveraging Jive-x.
With Jive-x, organizations have a social community platform where they can engage with the most important part of their business: their prospects, customers, champions and partners. It’s a reliable platform with a clear roadmap to deliver innovation and ongoing value; a platform companies can turn to when the promises from other vendors fail to materialize—above all, it’s a platform you can trust.
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